Our Team

Our Founding Members

Deepak Ahuja

CEO and Co-Founder

Deepak Ahuja is a seasoned C-level Executive with over three decades of banking and insurance experience across the UAE and the GCC. With a deep passion for entrepreneurship, he has been investing in businesses for the past 18 years, building a diverse portfolio that includes ventures in education, fintech, healthtech, insuretech, mobility, golf, VC, and other innovative industries. In addition to serving as an advisor and mentor to numerous companies in the UAE, India, and the GCC, he also sits on the board of the largest asset management company in DIFC.

Anishkaa Gehani

Co-Founder and CMO

Anishkaa Gehani, CEO and Founder of Yardstick Marketing is a brand builder at heart. With a career spanning over 17 years, she has strategized and executed numerous award-winning marketing campaigns. As an experienced marketing consultant, Anishkaa specializes in overseeing and curating marketing strategies that drive results. She firmly believes that a strong brand is a vital component of business success and is dedicated to helping businesses achieve just that.

Shalabh Jakhetia

Chief Operating Officer and Managing Partner

Shalabh is an accomplished business executive with over 2 decades of experience in Payments, Fintech, and loyalty, working with Banks and Payment scheme, and advising Fintechs. Shalabh led several projects, delivering hallmark Payment products and solutions in the CEMEA region. His expertise encompasses product development, strategy, marketing, and business development across sectors including payments, retail banking, retailing, and FMCG. Shalabh’s has led businesses and served in regional roles, working with consumers, businesses and governments.